Spielberg and Lucas predicted that technology would allow creative freedom and independent film quality would rival Hollywood productions by now. That was about 30 years ago. I don't think they factored in marketing. As your article intelligently lays out, marketing budgets are what keeps independent filmmakers shackled. There was a time when I hoped a good Facebook campaign or a TikTok meme for an indie could compete with giant marketing budgets. But even that can't compete with the marketing power of IP. Having characters that your target audience dressed up as for Halloween when they were 5 is going to trump a good social media campaign. I hope you are right, and the next technology wave helps push indies, but I worry that those in power will leverage it to keep eyes on existing IP that they have a vested interest in.
I read something recently about the Supreme Court striking down the antitrust ruling that stopped studios from owning cinemas. Surely this will have a major effect on independent film-making...
"Perhaps we’ll have to endure this for a while, but it's possible that not too long from now advances in AI, 5G, and blockchain will significantly reduce the cost of production and marketing down to near-zero."
What does Blockchain and 5g have to do with marketing and production costs? It seems like they're just buzzwords to most people and they have no idea about the technology.
Spielberg and Lucas predicted that technology would allow creative freedom and independent film quality would rival Hollywood productions by now. That was about 30 years ago. I don't think they factored in marketing. As your article intelligently lays out, marketing budgets are what keeps independent filmmakers shackled. There was a time when I hoped a good Facebook campaign or a TikTok meme for an indie could compete with giant marketing budgets. But even that can't compete with the marketing power of IP. Having characters that your target audience dressed up as for Halloween when they were 5 is going to trump a good social media campaign. I hope you are right, and the next technology wave helps push indies, but I worry that those in power will leverage it to keep eyes on existing IP that they have a vested interest in.
I can't wait for the advances in 5G to shape the future of movies, too
I read something recently about the Supreme Court striking down the antitrust ruling that stopped studios from owning cinemas. Surely this will have a major effect on independent film-making...
Nicholas Van Orton from The Game, not van Owen. Not a good look when you don't get the character's name right.
So, simply put. There will be more unwatchable garbage by filmmakers who should have kept their output to making vacation family films.
Have you seen the number of awful short and feature length films at film festivals?
This is some of the stupidest shit I've ever read.
You try to make you narrow opinion sound like fact.
Whoever hired you is stupider then you and that’s saying something
How do you make a living writing such utter nonsense. I bet you love the smell of your own farts
Incoherent drivel
"Perhaps we’ll have to endure this for a while, but it's possible that not too long from now advances in AI, 5G, and blockchain will significantly reduce the cost of production and marketing down to near-zero."
This author..."author"...is a complete idiot.
What does Blockchain and 5g have to do with marketing and production costs? It seems like they're just buzzwords to most people and they have no idea about the technology.